Hear what the experts at Violin have to say about a variety of topics on all things Flash.

Selling Storage with Integrity

by on March 18, 2015

I want to sell you my product, but only if it actually helps you solve a problem.


In order to determine whether that is the case – whether Violin Memory Flash Storage Platforms can help solve data storage problems in the enterprise, I would first try to understand your problem: growing data with static reporting windows. Virtual Desktop deployment with storage bottleneck concerns, lost revenue from timeouts on your billing system… whatever the situation, understanding the problem is the first step.

When that is complete, a rational comparison of your needs and actual product features seems like a sensible next step. If you are trying to improve end user response time, consolidate storage, refresh legacy arrays with All Flash Arrays, respond to tighter SLA’s, the product must have the capabilities required to solve the problem without creating new ones.

If the product capabilities seem to match the needs, perhaps a test drive would be a reasonable. A proof of concept or evaluation testing, maybe an onsite visit to work with the Flash Storage Platforms in our labs. With these steps complete, and any others deemed necessary, you would be able to determine whether the Violin Memory portfolio of All Flash Arrays, Flash Storage Platforms and Professional Services were the right fit for your requirements. If this seems like a reasonable, if albeit simple, process, then one has to ask oneself why would a competitor ever resort to that lowest form of sabotage, spreading Fear, Uncertainty, and Doubt about a competitors’ capabilities.

Unhelpful at best, dangerous and expensive at worst, the use of FUD should be a huge warning that the person and company delivering it do not have your best interests at heart. I am all for standing behind your company and standing behind your products and services, but win it with the product, not with the words. Challenge Violin to defend what we are saying and, by gosh, challenge all vendors to be transparent with their financials. We have to be…we are a public company.

Now I’m all for having a bit of fun…so enjoy this little ditty.

The Problem with Batteries

by on March 5, 2015

Batteries in the data center are problematic. Traditional lead-acid batteries outgas hydrogen (an explosive gas), they can leak acid which can make a real mess of cables and equipment, and they take a lot of space in addition to being pretty heavy. In addition, there are issues with cells drying out, interconnect degradation and thermal…

The Unexpected Side-Effects of Tiering

by on February 22, 2015

A few months ago, I was visiting a customer, who also happens to be a very large, global retailer. I sat down with their storage architect to get a sense of their environment, their application and technology dependencies, and ultimately, their storage decision criteria. They had been running EMC hybrid arrays for a while. What…

Hello Flash Storage Platform, Concerto OS 7 and Symphony 3!

by on February 17, 2015

Today, I am exceptionally proud and excited to announce the availability of our new Flash Storage Platform (FSP), powered by Concerto OS 7 and managed by Symphony 3. The 7300E, 7300 and 7700 Flash Storage Platform products we have announced today allow any size or type of customer, to deploy all of their primary storage…

The Register asks why you would put traditional enterprise workloads on an All Flash Array? Here’s why.

by on February 13, 2015

The Register asks: why would you put traditional enterprise workloads on All Flash Arrays (AFA)? Here are some reasons why. Because they don’t run batch jobs in ½ the time but in 1/10th time or 1/50th the time, and suddenly that batch job can be run as a real time dashboard, or the batch order…